Custom tools
Interactive tools that qualify and convert.
Most local sites are brochures. We build working tools into yours — calculators, program builders, visualizers — so visitors do real work on the page and arrive at the quote already sold. Built for your business, and yours to keep. Below are a few we’ve actually shipped — you can use them right now.
Real work, live
Not a pitch — tools you can open today.
Every example here is live and public. Click through and use them.
GoGeno Website Grade
A free tool we built and run ourselves — it scores any local site’s Google and AI-engine visibility in real time and reports exactly what to fix first. Try it on your own site.
Open the Grade toolNexGen Materials Calculator
Built into NexGen Landscaping’s site: enter a property’s dimensions and get cubic yards and tonnage for rock, soil, mulch, or turf instantly — a working tool that qualifies the lead before the walk.
See it liveRaceAlly
A full custom platform for grassroots motorsports — sponsors, fans, and race programs in one place. The Custom-Platform tier, shipped and live on the same engine behind every client build.
Visit raceally.appWhat we build
The kinds of tools we build into your site.
Quote & cost calculators
Visitors get an instant estimate for their job — square footage, materials, service tier — and you get a qualified lead with the details already filled in.
See the NexGen Materials CalculatorService program builders
Fleet and commercial buyers answer a few questions and get a recommended program, then request exact pricing. It qualifies the lead before you spend a minute.
Visualizers & configurators
Let customers picture the result — colors, finishes, before/after — right on the page, so they arrive at the quote already sold.
Checklists & assessments
HOA and commercial checklists, readiness assessments, and scorecards that capture intent and route the lead into your portal.
Try our live Website GradeBudget & ROI builders
Interactive budget planners that help a buyer scope the work — and show them the value before the conversation even starts.
Branded interactions
Custom cursors, micro-animations, and signature motion that make the site feel unmistakably yours — not a template.
Custom tools, scoped to what you need.
Add one to any plan — or bundle it into your build. You own the tool outright.