Custom tools
Working tools, not brochures — try ours right now.
Most local sites only talk. We build tools into ours and our clients' — calculators, graders, program builders — so visitors do real work on the page and arrive at the quote already sold. Everything below is live: open it and use it.
Use them now
Two free tools, live on this site.
Website Grade
A letter grade of how findable your site is on Google and in AI answers — with a ranked fix list.
We read your homepage the way a crawler does and run 22 deterministic checks across SEO, AI search, local visibility, and technical health. Benchmark a competitor on the exact same checks, side by side.
Run my gradeRent vs Own Calculator
What your website subscription adds up to over the years — against owning outright, from your numbers alone.
Type what you actually pay and see the cumulative ledger, the break-even month, and what each path leaves you holding. It never asserts a figure you didn’t type — no averages, no estimates.
Run my numbersReal work, live
Shipped for clients — open today.
Not a pitch deck. Every example here is live and public on a real business's site — click through and use them.
What we build
The kinds of tools we build into your site.
Quote & cost calculators
Visitors get an instant estimate for their job — square footage, materials, service tier — and you get a qualified lead with the details already filled in.
See the NexGen Materials CalculatorService program builders
Fleet and commercial buyers answer a few questions and get a recommended program, then request exact pricing. It qualifies the lead before you spend a minute.
Visualizers & configurators
Let customers picture the result — colors, finishes, before/after — right on the page, so they arrive at the quote already sold.
See the Pioneer Paint Pros Color VisualizerChecklists & assessments
HOA and commercial checklists, readiness assessments, and scorecards that capture intent and route the lead into your portal.
Try our live Website GradeBudget & ROI builders
Interactive budget planners that help a buyer scope the work — and show them the value before the conversation even starts.
Try the Rent vs Own calculatorBranded interactions
Custom cursors, micro-animations, and signature motion that make the site feel unmistakably yours — not a template.
The stack we run on
The few outside tools we put in front of every client — banking, email, payments — because they earn their place.
Custom tools, scoped to what you need.
Add one to any plan — or bundle it into your build. You own the tool outright.